TheInfoPro

In a rapidly changing market, technology providers need to be able to stay on top of the critical needs and wants of their current and potential clients in order to remain competitive. With TheInfoPro’s Vendor Advisory Service, technology providers are able to enhance their product plans, strategy, corporate development, marketing and competitive analysis initiatives.

Through our unique research and advisory model – tapping into the collective wisdom of IT decision-makers worldwide – we are able to provide you with the most accurate, real-world view into the behavior and psychographics of your current and potential clients, enabling you to make more informed and educated decisions on the issues directly affecting your bottom line.

TheInfoPro’s service provides the decision-support necessary for IT technology providers to stay ahead of the curve:

• Create customer-focused short and long-term strategies based on quantitative insight into critical end user requirements, trends and behaviors.
• Identify critical gaps in their product portfolio and identify critical product feature/functions based on real-world customer requirements.
• Refine and improve messaging and positioning by understanding customer needs, pain points, spending plans and other critical data points.
• Benchmark your organization versus the competition on multiple dimensions
• Expand M&A and partnership with potential targets by identifying leading and emerging vendors.